Consumers – and the stories we tell them – are constantly evolving. We all know very well that consumer trends are evolving faster than ever before. Today’s consumers are bombarded with information every moment, and his attention span has deteriorated rapidly. In this…
In the current year and the next couple of years to come, we’ll see more and more brands taking steps to infiltrate the digital world with highly engaging and interactive content. This will put a greater emphasis on content forms like video…
In 2011, India had 100 million users; fast inching towards crossing 350 million internet user base in 2017. Industry experts opines that by 2020 India can expect to have 650 million internet users. The growing internet base catapulted by the…
Much before Social Media arrived, there was already a social network – and it goes by the name of radio. It allowed you to connect with people and ideas in targeted communities or beyond, for free. In those days, and…
We may call it whatever we want to – Content marketing or brand journalism, it is indeed one of the trending tools of brand building in today’s era of digital dynamism. Content that builds a brand’s relevance and reverence. Content that…