We may call it whatever we want to – Content marketing or brand journalism, it is indeed one of the trending tools of brand building in today’s era of digital dynamism. Content that builds a brand’s relevance and reverence. Content that…
Tag: Raktim Das
Consumer spending on video games on connected TVs is expected to grow rapidly, driven by increasing adoption of Internet-enabled smart Television sets. The market for video games on TV traditionally has been dominated by dedicated consoles. Other distribution channels serving…
1. Love your audience: Content marketing is not repurposed advertising, it is about providing something that cares for what your audience wants; so much so that it makes them talk about it. Think of what your audience wants to know…
A recent study suggested that the Internet enabled HDTV screen has so far mostly failed to break beyond its utility as a big screen displaying video content. Apart from receiving C&S TV Channels, nearly six out of ten consumers who…
On the occasion of Mahatma Gandhi’s 145th birth anniversary, Prime Minister of India Shri Narendra Modi on 2nd Oct 2014 launched the ‘Swachh Bharat Abhiyan’ (Clean India mission). It aims to make India ‘clean’ by October 2, 2019, Mahatma Gandhi’s…