For last decade or so, we have often mentioned that we are operating in and living through what we believed were uncertain times. Economic downturn. Inflation. Recovery. Recession again, followed by revival, of period of sustained growth. It’s a new…
Consumers – and the stories we tell them – are constantly evolving. We all know very well that consumer trends are evolving faster than ever before. Today’s consumers are bombarded with information every moment, and his attention span has deteriorated rapidly. In this…
Anthropologists tell us that storytelling is central to human existence. Just as the brain detects patterns in the visual form be it a face, a figure, a flower, stories are recognizable patterns too, and in those patterns, we find meaning….
According to a study by Google and KPMG India over the next five years, nine out of 10 new users of the Internet from India will be language users. By 2021, language users are expected to grow at 18 per…
At a Nasscom Leadership Forum, RIL Chairman Mukesh Ambani, who is betting big on data-driven telecom with his Jio Infocomm, described the digital play sweeping the world as the fourth industrial revolution and said data is the “new oil”. “The…
In the current year and the next couple of years to come, we’ll see more and more brands taking steps to infiltrate the digital world with highly engaging and interactive content. This will put a greater emphasis on content forms like video…
In 2011, India had 100 million users; fast inching towards crossing 350 million internet user base in 2017. Industry experts opines that by 2020 India can expect to have 650 million internet users. The growing internet base catapulted by the…
THE NEW UNCERTAINTY: Economic downturn. Inflation. Recovery. Recession again, followed by revival, of period of sustained growth. The modern borderless world have started exposing us to changes in economic condition with increasingly reduced gaps of occurrence. It’s a new world…
Much before Social Media arrived, there was already a social network – and it goes by the name of radio. It allowed you to connect with people and ideas in targeted communities or beyond, for free. In those days, and…
Branded Content – Is it content that builds your brand’s relevance? Is it content that brings to life a brand’s personality? Or is the new way of communicating your brand’s essence to the consumer while he or she is consuming…