According to a study by Google and KPMG India over the next five years, nine out of 10 new users of the Internet from India will be language users. By 2021, language users are expected to grow at 18 per…
Tag: Digital Media
At a Nasscom Leadership Forum, RIL Chairman Mukesh Ambani, who is betting big on data-driven telecom with his Jio Infocomm, described the digital play sweeping the world as the fourth industrial revolution and said data is the “new oil”. “The…
In the current year and the next couple of years to come, we’ll see more and more brands taking steps to infiltrate the digital world with highly engaging and interactive content. This will put a greater emphasis on content forms like video…
In 2011, India had 100 million users; fast inching towards crossing 350 million internet user base in 2017. Industry experts opines that by 2020 India can expect to have 650 million internet users. The growing internet base catapulted by the…
We may call it whatever we want to – Content marketing or brand journalism, it is indeed one of the trending tools of brand building in today’s era of digital dynamism. Content that builds a brand’s relevance and reverence. Content that…
A recent study suggested that the Internet enabled HDTV screen has so far mostly failed to break beyond its utility as a big screen displaying video content. Apart from receiving C&S TV Channels, nearly six out of ten consumers who…