Consumers – and the stories we tell them – are constantly evolving. We all know very well that consumer trends are evolving faster than ever before. Today’s consumers are bombarded with information every moment, and his attention span has deteriorated rapidly. In this…
Anthropologists tell us that storytelling is central to human existence. Just as the brain detects patterns in the visual form be it a face, a figure, a flower, stories are recognizable patterns too, and in those patterns, we find meaning….