Consumer spending on video games on connected TVs is expected to grow rapidly, driven by increasing adoption of Internet-enabled smart Television sets. The market for video games on TV traditionally has been dominated by dedicated consoles. Other distribution channels serving interactive TV games have failed to find any significant traction. However, this state of affairs is changing. Like smartphones and tablets, which are making significant advances, connected TV devices are following suit with advancements in chipset power, graphics capability and storage. The connected home of the future will have the smart TV with the biggest screen amongst all connected devices as the focal point of the home. Couple this with the fact that gaming apps are the most popular category among paid apps; one can expect a new emerging business opportunity – be it for Telcos, or OTT players or TV distribution companies. According to a PWC report, global video games revenue will grow healthily through to 2019. After recovering from slower growth driven by the end of the previous games console cycle, total global video games revenue is expected to rise to reach US$93 bn by 2019.
