We may call it whatever we want to – Content marketing or brand journalism, it is indeed one of the trending tools of brand building in today’s era of digital dynamism. Content that builds a brand’s relevance and reverence. Content that…
Category: Media
Consumer spending on video games on connected TVs is expected to grow rapidly, driven by increasing adoption of Internet-enabled smart Television sets. The market for video games on TV traditionally has been dominated by dedicated consoles. Other distribution channels serving…
1. Love your audience: Content marketing is not repurposed advertising, it is about providing something that cares for what your audience wants; so much so that it makes them talk about it. Think of what your audience wants to know…
A recent study suggested that the Internet enabled HDTV screen has so far mostly failed to break beyond its utility as a big screen displaying video content. Apart from receiving C&S TV Channels, nearly six out of ten consumers who…
Consumers today have more places to view the content of their choice. They are accessing content across multiple screens, sequentially, often simultaneously – be it on smart phones, tablets, desktop computers, laptops, the traditional television sets or the gaming console….
As IT, Telecom, Media & Entertainment converge, they are forming a space we could call the Digital Ecosystem. For all the benefits that accrue to all of us, this emerging ecosystem will also throw up new challenges. Government will face policy and regulatory challenges…