For last decade or so, we have often mentioned that we are operating in and living through what we believed were uncertain times. Economic downturn. Inflation. Recovery. Recession again, followed by revival, of period of sustained growth. It’s a new…
According to a study by Google and KPMG India over the next five years, nine out of 10 new users of the Internet from India will be language users. By 2021, language users are expected to grow at 18 per…
At a Nasscom Leadership Forum, RIL Chairman Mukesh Ambani, who is betting big on data-driven telecom with his Jio Infocomm, described the digital play sweeping the world as the fourth industrial revolution and said data is the “new oil”. “The…
In the current year and the next couple of years to come, we’ll see more and more brands taking steps to infiltrate the digital world with highly engaging and interactive content. This will put a greater emphasis on content forms like video…
In 2011, India had 100 million users; fast inching towards crossing 350 million internet user base in 2017. Industry experts opines that by 2020 India can expect to have 650 million internet users. The growing internet base catapulted by the…
Branded Content – Is it content that builds your brand’s relevance? Is it content that brings to life a brand’s personality? Or is the new way of communicating your brand’s essence to the consumer while he or she is consuming…
We may call it whatever we want to – Content marketing or brand journalism, it is indeed one of the trending tools of brand building in today’s era of digital dynamism. Content that builds a brand’s relevance and reverence. Content that…
Consumer spending on video games on connected TVs is expected to grow rapidly, driven by increasing adoption of Internet-enabled smart Television sets. The market for video games on TV traditionally has been dominated by dedicated consoles. Other distribution channels serving…
1. Love your audience: Content marketing is not repurposed advertising, it is about providing something that cares for what your audience wants; so much so that it makes them talk about it. Think of what your audience wants to know…
A recent study suggested that the Internet enabled HDTV screen has so far mostly failed to break beyond its utility as a big screen displaying video content. Apart from receiving C&S TV Channels, nearly six out of ten consumers who…