Branded Content – Is it content that builds your brand’s relevance? Is it content that brings to life a brand’s personality? Or is the new way of communicating your brand’s essence to the consumer while he or she is consuming…
Tag: Branded Content
We may call it whatever we want to – Content marketing or brand journalism, it is indeed one of the trending tools of brand building in today’s era of digital dynamism. Content that builds a brand’s relevance and reverence. Content that…
1. Love your audience: Content marketing is not repurposed advertising, it is about providing something that cares for what your audience wants; so much so that it makes them talk about it. Think of what your audience wants to know…