About Raktim Das

pic12Raktim is a media business professional with 22 years of experience spanning leadership roles in business strategy, marketing, ad sales management, Events and branded content revenue function.

His career spreads across leading media organizations like ZEE Unimedia, ZEE News Limited, Network 18 Media (CNN News 18, News 18 India, and CNBC TV 18),  India Today Group, the Times of India group. He brings with him understanding of all media genres – print, television & digital.

Raktim’s expertise includes leveraging the power of the digital media and combining the same with conventional media vehicles to build integrated brand solutions. He is quick to see the big picture, identify macro and micro opportunities and convert them into initiatives in sync with brand objectives.  He excels in fostering strategic partnerships and client engagements to co-create consumer focused content marketing solutions for brands. 

Raktim’s professional high point has been in developing and monetizing a number of industry first initiatives across media platforms. 

Some of the Industry first initiatives conceptualized, developed and executed by Raktim includes the following.

Zee Business Emerging Business Forum – India’s largest SME discussion forum

Zee Hunt for India’s Smart Investor – India’s 1st financial markets reality show

ASPIRE – India’s 1st Music to Money College challenge

India’s 1st Financial Market Analyst Awards

ACUMEN – India’s first National Business School Challenge

BT CrossFire – India’s first Advertising & Marketing Show

A host of other pioneering initiatives at India Today Group – BT Young Super Performer Awards, Most Powerful Women in Business, Knowledge Management forum, Managing Tomorrow Series, Best CFO Awards, Best Managed Companies Award, Best Employers Award

SMEpost.com Super SME Awards – India’s first Digital Media SME Awards

Green Gold Bamboo Summit – A government of Assam Initiative

Raktim has held P&L responsibility for brands like ZEE Business, ZEE News State Channels, NewsX, Business Today and Harvard Business Review India.

He is credited with scripting and leading the turnaround success story of Zee Business during 2008-10. He played a critical role in the emergence of Business Today as the Numero Uno Business magazine of India and that of NewsX as the ‘New News Leader’. 

Deep rooted values, strong business acumen, performance orientation and versatility define ‘Raktim’. He thrives in building winning teams and fostering positive spirit, cohesion and motivation in teams to power ambitious growth objectives.

Raktim has a keen interest and understanding of the Indian MSME Sector. He firmly believes that if India has to achieve double digit growth, it has to be driven by this sector. Raktim has a personal passion for Bamboo and strongly professes the fact that leveraging the social, economic and environmental advantages of bamboo can foster green living and drive socio economic development at the bottom of the pyramid.


Disclaimer by Raktim Das

This website is an aggregation of my personal views & opinions. They are my own based on my work experience gathered over the last 2 decades and various readings I keep doing as and when I manage time. They are not in any way related to my employer or colleagues or friends.  Anything I might say in any post in this website is not motivated by any business or personal agenda. This blog / website is a humble attempt to share my learning. It has no commercial intent. 




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